Building an Iconic Luxury Furniture Brand: The PR Approach That Works

Keywork Communications11 May, 2025Web Designing

In the realm of luxury furniture, design excellence is a given. But great design alone isn’t enough to make a brand iconic. In an increasingly saturated and image-driven market, the real difference lies in how a brand communicates its value. This is where public relations (PR) becomes not just a support function—but a foundational strategy.