In the luxury furniture industry, image is everything. While craftsmanship, design, and materials are core to a brand’s identity, perception often drives purchasing decisions. One of the most powerful tools PR agencies use to elevate that perception is celebrity endorsement. When done strategically, aligning a luxury furniture brand with a well-chosen public figure can generate instant credibility, elevate status, and attract discerning clientele. But celebrity partnerships are a high-stakes game—and navigating them requires expertise, timing, and finesse.