All About Buyer Persona and How to Create It

John Jack19 Sep, 2020News

The term “Buyer Persona” comes up within almost every marketing course, blog posts, and other informative materials. A lot of businesses might presume that everyone else already knows about it, has one, and is utilizing it. Even existing companies have to redefine the profile of their customers every so often, let alone the newbies who are just about to build their GTM (go-to-market) strategy.