Air freshener products serve indoor air improvement by releasing fragrances and controlling odors across residential, commercial, and automotive settings. Key formats include sprays, gels, candles, and electric dispensers. Demand rises due to health consciousness and eco-friendly trends. Cultural and climatic factors drive regional preference variation. Innovations encompass natural formulations, smart technology, and multi-scent options. Environmental regulations and sustainability issues challenge the industry. Urbanization combined with modern lifestyle changes supports steady growth for effective air freshening offerings worldwide.