Products within the air freshener category aim to provide odor control and fragrance diffusion inside enclosed areas like homes, offices, and vehicles. Formats include aerosol sprays, wax melts, gels, and electric diffusers. Awareness about indoor pollution and eco-friendly alternatives drives market development. Cultural and climate variations influence regional preferences. Technological advances facilitate smart dispensers and natural scent formulations. Regulatory frameworks and environmental concerns require industry adaptation. Urban growth and lifestyle transformation contribute to increased demand for versatile and convenient air freshening products worldwide.