This sector includes products created to refresh and deodorize enclosed spaces such as homes, workplaces, and vehicles using various delivery methods. These products range from aerosols and gels to electric diffusers and candles. Consumer demand for non-toxic, eco-friendly, and durable options drives innovation. Regional climate and cultural habits impact buying trends. New technologies offer smart dispensing, natural components, and long-lasting fragrances. Market faces regulatory scrutiny and environmental responsibility issues. Urban expansion and evolving lifestyles boost the popularity of air freshening products worldwide.