Encapsulated flavors play a vital role in improving the sensory quality and shelf stability of a wide range of food and beverage products. Technological advancements enable targeted flavor release during consumption, enhancing product appeal. The growing plant-based food segment demands advanced encapsulation methods to deliver authentic taste profiles. Encapsulation also helps mask undesirable flavors from functional ingredients in fortified foods and supplements. Sustainable and biodegradable encapsulation materials align with increasing eco-conscious consumer behavior. Partnerships between R&D institutions and industry stakeholders accelerate innovation. Emerging markets benefit from increasing processed food consumption, urbanization, and rising disposable income, fostering global market growth.