The global AI in social media market is expected to grow at a compound annual growth rate (CAGR) of 36.2% during the forecast period, with its value increasing from an estimated USD 2.20 billion in 2024 to USD 10.33 billion by 2029. Key factors driving this growth include the rise of augmented reality (AR) in social media, which enhances brand visibility and boosts user engagement, the increasing demand for highly personalized content and recommendations based on user behavior and preferences, the proliferation of generative AI tools that help brands create captivating and unique content, and stronger collaboration between brands and influencers to develop more effective influencer marketing campaigns.