Streaming services, often called OTT (Over-the-top), have altered how we watch movies and TV by offering personalized viewing options instead of traditional broadcast methods. It’s evident how these platforms have affected our daily routines and their importance in the competitive media terrain. In fact, the global market for OTT apps is set to expand exponentially in 2024 reaching new heights of 316 billion dollars approximately. Understanding the OTT app development cost is crucial, as these costs significantly impact devising and carrying out a digital plan that complements your financial resources and market requirements.