Advanced AdTech Company OpenAP Unveils OpenID

Martechcube29 Apr, 2021Business

OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced the launch of the OpenIDSM, a unique identifier that enables the resolution of both linear viewership and digital audiences into a common identity framework that will unlock cross-platform capabilities for advanced TV advertising. The news follows the recent launch of OpenAP?s SSP, which offers advertisers transparency and visibility of available premium video inventory at scale.