A Short Guide to Launching a National/International Google Ads Campaign Correctly
Launching a fresh new ad campaign is thrilling as it could involve trying out a new strategy, platform, or even market! That being said, new campaigns are costly too. They can be volatile as they get over the learning phases. At times, account managers will invest copiously in the initial periods to dodge the learning phases, which means the return on ad spend (ROAS) will be lesser. Suppose you want to launch a B2B Google Ads campaign that appears globally. It is highly advisable that you begin with limited locations. Start with a single market to test your ads and keywords and prove your ROAS, strategies, etc. And then, later on, you can expand to additional locations.
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