6 Ways to Win in Competitive and Expensive PPC Environments
When you work in different vertical markets, there is something you will learn instantly about CPC � it differs fiercely. For example, the cost per click for a sweatshirt will be completely different in comparison to searches for lawn care services. Usually, if what you are advertising does not cost much, the average CPC will be low. It�s truly the work of economics for retailers and services � every sale is worth only so much, and costs that don�t align with that are illogical to spend.
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