5 things marketers should unlearn in 2024

Divyanshikulkarni24 Feb, 2024Technology

Third-party cookies up until now were seen as an essential tool for marketers to offer personalized buying experiences. The end of the cookie in 2024 inhibits tracking and storing consumer browsing and shopping data, thus making targeted ads less accurate and effective. The retail sector is seen to be the most affected after the death of third-party data and are looking out for alternatives to target their customers.