Today, eCommerce follow up email plays a crucial role in acquiring new customers, retaining lost customers, and repeat sales. No matter how popular social media becomes, emails will always be the most convenient and effective medium to interact with your new as well as existing customers. Marketer and eCommerce website finds e-commerce follow up emails to be the best advertising tool in spreading awareness about their brand and product. According to the recent research conducted by superoffice, out of 1000 companies, only 24 companies (2.4%) send follow up emails to their new and existing customers. Follow up emails act as the communication channel between customers and the e-commerce website.