John Jack14 Sep, 2020Technology
Calling the year 2020 a challenging period for professional marketers would be indeed an understatement. While this pandemic affected a few industries and businesses more than others, every marketer had to step back to reanalyze and remodel their advertising strategies to adapt to this sudden change. No doubt, this is also a golden opportunity for companies to get on board with new platforms and discover new ways of reaching new audiences and reconnecting with their existing or old customers. There are hundreds of reasons that prove why trying out new channels is a good thing, but while reassessing your marketing strategy, do not exclude some of the best proven digital marketing channels that have an excellent and successful track record.
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