3 (Critical) Lead Generation KPIs You Need to Start Following in 2022

Dat-a-ccurate27 Jan, 2022Business

Yes, how many leads you have captured is the most important metric. But then that alone shouldn?t have all your attention. There are many metrics that matter a lot in a sales cycle. For instance, if your website isn?t getting a sufficient number of visitors, of course, the number of leads generated would be less. So, in this case, website visitors is a metric you should care about to adequately understand how your sales funnel is working and how you can optimize it.