Is Marketing Management an Art or a Science?

Maxwellmarco172713 Mar, 2022Education

Some observers maintain that good marketing is mostly an art and does not lend itself to rigorous analysis and deliberation. Others contend it is a highly disciplined enterprise that shares much with other business disciplines.Product management can be termed as an art since a salesman lies at the forefront of product management wherein he wields his years of experience with the marketing acumen to judge the needs and wants of the customer.