Do you know the Rules of International Marketing

Koko12 Mar, 2022Education

International marketing stands for making decisions regarding the marketing mix on the basis of potential markets outside the home market or the domestic market of the company. It is considered to the coordination of all the marketing strategies of the company which is necessary for selling products in the foreign marketplace. Doing business in the international market is not similar to what is done in the domestic market. Cateora and Graham stated that "international marketing is the performance of business activities designed to plan, price, promote and direct the flow of a company's goods and services to consumers or users in more than one nation for a profit."