Esbensen Worm

About Esbensen Worm

For those unfamiliar, "kawaii" is a Japanese word meaning "cute," and it's much more than just an adjective – it's a cultural phenomenon. Kawaii culture permeates Japanese society, from advertising and public signage to fashion and entertainment. Think pastel colors, frills, ruffles, adorable characters, and a general aesthetic of childlike innocence and playfulness. And while once confined to the streets of Harajuku, kawaii fashion is now a global trend, with enthusiasts all over the world embracing its joyful and expressive style. Luckily, you don't need a plane ticket to Tokyo to find your next kawaii outfit. A surprising number of boutiques and shops, both brick-and-mortar and online, cater to the kawaii aesthetic right here in our own backyard.