Zefr Joins the IRIS.TV Contextual Video Marketplace

Martechcube24 Nov, 2020News

Zefr, the leading contextual data platform for brands and agencies, announced today its integration with IRIS.TV�s Contextual Video Marketplace. With the integration of Zefr�s Human-in-the-loop powered contextual data, marketers, for the first time on the open web, can now use Zefr data to target relevant, brand-safe and suitable video inventory across thousands of IRIS-enabled publishers and billions of monthly video impressions worldwide.