With International Women?s day just ending and Women History Month going on with all the gusto that is needed, a marketing campaign surrounding the same is inevitable. With such glorious celebratory months and days, a marketing perspective is the need of the hour. And why shouldn?t it be? As a marketer, you need to wear multiple hats, juggle with assurance, and learn new platforms and channels very rapidly, all while maintaining your mastery of bringing ideas that are outside the box and keeping on top of trends. Many a time, you also need to be sensitive and have a social message along with an exceptional marketing idea.