Will Google�s New AI SGE Kill SEO?

Helen Lopez02 May, 2024Web Development

Today, more than just optimizing your site for conventional search engines, you need to optimize it for AI-powered search engines such as Microsoft Copilot and Google SGE. On?February 7, 2023, Microsoft launched its AI-powered chatbot Copilot to provide users with a smarter and more efficient search experience. Later in the same year, Google also deployed artificial intelligence to make searching more relevant and intuitive. Google?s new AI SGE features a?significant change in its algorithm. Google displays search generative answers for?86.83%?of all search questions. It offers users a?more interactive search experience?than traditional search. You just need to have a Google account and enroll yourself in?Google Labs?to experience these AI-generated search results.