Will Google’s New AI SGE Kill SEO?

Helen Lopez02 May, 2024Web Development

Today, more than just optimizing your site for conventional search engines, you need to optimize it for AI-powered search engines such as Microsoft Copilot and Google SGE. On February 7, 2023, Microsoft launched its AI-powered chatbot Copilot to provide users with a smarter and more efficient search experience. Later in the same year, Google also deployed artificial intelligence to make searching more relevant and intuitive. Google’s new AI SGE features a significant change in its algorithm. Google displays search generative answers for 86.83% of all search questions. It offers users a more interactive search experience than traditional search. You just need to have a Google account and enroll yourself in Google Labs to experience these AI-generated search results.