Why Your CRM Data Is Probably Wrong And What It’s Costing You

Infomaze One21 Jul, 2026Business

CRM data quality is one of those problems every business knows it has but few ever fix properly. The reason is structural: the same people who are supposed to keep data clean are the ones who are under the most pressure to close deals, answer queries and move fast. Data hygiene is always the thing that gets deprioritised when something more urgent is in the queue — which is always.