Why Your Business Needs a People-Based Approach to Cross-Device Tracking.
As cookies fall out of favor, businesses will need to focus on cross-device tracking strategies that provide a 360-degree view of the customers. With an end-to-end view of your marketing performance, you'll tie marketing results to the actions that drove them. It's the only way to truly measure and optimize your marketing across channels, and deliver one-to-one personalization at scale.
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