Why Willoughby Thinks of Brand Identity as A Capital Investment?

Davidsturm17 Dec, 2024Business

A brand identity shouldn’t be just a showy logo on packaging or commercials. It’s a central idea that is visible in the form of images, words, and ideas. Willoughby treats brand visual identity like an architect. It makes sure every element unifies into a strong narrative. For example, Willoughby went beyond in developing just the name "Inoveo Platinum". It added trust to every detail.