Why Users are more than Sessions in GA4?

Dgtlmagnet03 Sep, 2024Business

In GA4, you may notice that the number of sessions exceeds the number of users. This occurs because users can initiate multiple sessions. A user is defined as a unique individual who interacts with your site or app, while a session represents a single period of activity, which ends after 30 minutes of inactivity or at midnight. Therefore, if a user visits your site several times in a day, each visit will be counted as a separate session, leading to a higher session count compared to the number of unique users.