Why to use MaxDiff TURF Analysis

Theanalyticsteam14 Sep, 2026Technology

MaxDiff and TURF Analysis can help you understand what people value most and which combination of products or features can reach the largest audience. Our latest guide breaks down how MaxDiff + TURF work together, when to use them, and how MaxDiff and TURF Analysis can help you move from preference data to smarter portfolio decisions. Read the full blog to see how it works in practice.