In recent years, Pakistan’s real estate market has undergone significant shifts, influenced by urban migration, inflation, and changing lifestyle preferences. While demand for housing remains strong in metropolitan areas such as Karachi, Lahore, and Islamabad, a surprising number of properties for rent remain unoccupied for months. This phenomenon is often rooted in a mismatch between what tenants can afford and what landlords expect in return. A well-established real estate agency will tell you that it’s not always about location — it’s about alignment between price, amenities, and tenant needs.