Why Human Ingenuity Matters Over AI in Advertising?

Martechnology18 Oct, 2022Business

AI also plays an increasingly integral role in ad automation, helping advertisers test, iterate, and optimize performance. Still, many envision a grander future ? one in which AI can manage ad campaigns independently. Though that future is possible, today, it?s just hype. Even AI pioneers only entrust the AI systems with specific problems. In the advertising industry, AI is mostly used for quantitative analysis because it cannot grasp human emotion or creativity. Until it is, the best advertising will rely on a marriage of AI and human ingenuity.