India’s retail sector is undergoing a massive transformation, and at the heart of it lies the unstoppable rise of e-commerce marketplaces. From Flipkart and Amazon to Meesho and Nykaa, digital platforms are revolutionizing how Indians shop, sell, and experience retail. According to recent industry insights, India’s e-commerce market is projected to cross USD 150 billion by 2026, signaling the dawn of a new era in consumer behavior. Perfomigo Ecommerce Growth highlights how marketplaces are not just reshaping retail—they’re defining its future. The Shift from Traditional to Digital Retail Gone are the days when retail meant expensive real estate and heavy operational costs. Online marketplaces now offer sellers nationwide reach with minimal investment. A local brand from Jaipur or Lucknow can showcase its products to a customer in Delhi or Chennai within minutes.