Why Digital-Native Apps Need Synthetic Testing and Continuous Monitoring

Matthewallen26 Nov, 2025Technology

Digital-native companies are businesses that operate mostly through digital platforms. This includes online-only banking apps, food delivery platforms, ride-booking apps, e-commerce brands, learning platforms and more that work entirely online. For these companies, every action happens inside the app. If a screen does not load, a payment step slows down, or a feature stops responding, there is no other path for the customer. The experience breaks at that moment, and the impact is immediate.