Why Brands Must Adapt to GA4 Data Overhaul for Continued Business Growth?
Carney Technologies Services08 Sep, 2025Web Development
Are you a brand dreading to adapt to GA4 data overhaul? Google Analytics 4 or GA4 came about in 2023 and the migration would alter the way in which businesses collect and interpret website and app data. Truly speaking, it would be wrong to call it migration; in reality, it is a complete overhaul of how digital analytics work. For brands seeking data-driven marketing in Kolkata, ignoring GA4 may put them behind in the online marketplace.
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