Why Brands Are Flocking to Short-Form Video in 2025
The Short Media24 Dec, 2025Business
The digital marketing landscape of 2025 is dominated by one inescapable truth: attention is the most valuable commodity, and short-form video is the only format that consistently captures it. Across every demographic and industry, the expectation for quick, entertaining, and authentic content has rendered traditional advertising models obsolete. This cultural and commercial shift explains why brands are rapidly moving toward short-format video platforms—and why partnering with a specialized TikTok advertising agency has shifted from an optional experiment to a core growth requirement.
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