Prathikaudie26 Apr, 2021Business
It is where the work of the PR team starts to minimise the damage as much as possible. They do so by issuing statements or explaining the reason for the mistake. Companies often hire the public relation services to help them deal with such negative comments and backlash online. However, the work of PR teams is not only to minimise the damage. They also handle and look after the public image of the brand.
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