Why AI can be called the Future of Digital Marketing

Neilstark14 Mar, 2023Technology

Artificial intelligence (AI) is one of the significant technical developments in recent years and has been revolutionizing digital media in several ways. Digital marketing is not an exception to how it has impacted other businesses. AI algorithms have not only enabled more personalized content delivery based on individual user preferences and behavior but also led to a more engaging user experience and increased user retention.