Whey permeate market Insights is also called high lactose dairy product solids that has plenty of lactose content, which is around 80 percent. Whey permeate enjoys considerable demand among consumers, due to its sweet taste and pleasant flavor. Whey permeate is much sweeter compared to sweet whey sold in the market, owing to which its demand in the confectionary industry is rising at a considerable pace. It is also GRAS-approved, which means it is suitable and safe for both food and feed applications. Due to its sweet dairy flavor, majority of the manufacturers are using whey permeate as a chief ingredient in their confectionery and chocolate products.