Where Tradition Meets a New Kind of Cool

Skischule Tannberg Lech11 Nov, 2025Business

For decades, Lech am Arlberg has been synonymous with elegance — Austria’s crown jewel of alpine sophistication. Horse-drawn sleighs glide through the snow, chalets glow in warm amber light, and skiers carve graceful lines into the pristine slopes. But in recent years, a subtle shift has been carving its own path down Lech’s legendary mountainsides. The next generation of snow lovers isn’t just skiing — they’re riding.