1digitalagency18 Nov, 2025Business
Search engines used to be predictable. You optimized for a keyword, hoped for backlinks, and waited for the algorithm gods to smile upon your domain. Then came AI-driven search—tools like ChatGPT, Perplexity, and Google’s Search Generative Experience. Suddenly, users weren’t scrolling through blue links; they were reading synthesized, conversational answers. That shift quietly gave birth to a new discipline: Generative Engine Optimization services.
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