It should be understandable to every person with even a little idea of marketing that monitoring brand communication holds utmost importance. Otherwise, the brand would fail to understand the public reaction to that information and eventually might take wrong business decisions. This task of monitoring multiple channels at the same time is not at all easy. It is why reputed brands always hire the service of any top integrated advertising agency in Delhi. The job of an ORM agency is to look after the reaction of the audience of every brand communication and maintain a positive outlook. There are a few tactics the ORM agencies apply to do this task.