WHAT’S THE DEAL WITH TIKTOK?

Digitalmonk07 Aug, 2020Business

If you have a GenZer in your life, you’ve probably heard of TikTok. If you’re targeting customers under 25, you’ve definitely considered it, if not used it, as part of your strategy, but every day we hear people asking what is TikTok and why all the controversy? TikTok is a Chinese owned video-sharing social media network with over 800 million active users. Users make short videos, usually dances, lip-syncs and various other skit/talent type clips. Videos can then be shared and watched by others, often popping up on other platforms such as Instagram and going viral through challenges and hashtags.