WHAT’S THE DEAL WITH TIKTOK?

Digitalmonk07 Aug, 2020Business

If you have a GenZer in your life, you�ve probably heard of TikTok. If you�re targeting customers under 25, you�ve definitely considered it, if not used it, as part of your strategy, but every day we hear people asking what is TikTok and why all the controversy? TikTok is a Chinese owned video-sharing social media network with over 800 million active users. Users make short videos, usually dances, lip-syncs and various other skit/talent type clips. Videos can then be shared and watched by others, often popping up on other platforms such as Instagram and going viral through challenges and hashtags.