What Makes AI Essential for Modern Digital Marketing?

Leo Higgins04 Mar, 2025Business

has transformed consumer engagement and is key to digital marketing. has helped marketers evaluate human behaviour, tailor content, and simplify campaigns utilising big data and analytics. AI can analyse massive data sets in real-time to help marketing uncover patterns and make choices. Faster, more precise technology reduces work. AI studies consumer preferences and behaviour to help companies reach their intended audience. Digital marketing company Manchester, using can retain and engage customers with customised, relevant experiences.