In optimizing for local search results, a Washington DC SEO company seeks to meet the needs of the target audience and factors in the usage of advanced SEO approaches. They know what residents and workers in the DC area are searching for, which allows them to reach the right targeted keywords and optimize the business depending on Google My Business for maximum exposure. This prepared the businesses for citation management, directory listings, and review management for credibility enhancement. They focus on hyper-local optimization, enabling businesses to appear at the top in local searches, customers from the locality will be drawn to the business, and the company will remain competitive.