What is the new .au Direct and what does it mean for your business?

Progressive Legal09 Jun, 2022Legal

Since 1986, the .com.au has been the domain extension of choice for Australian based websites, and as of 2020 almost 90% of Australian based websites use this extension. This mainstay of Australian internet culture may be on the verge of change however, as auDA, the administrator for Australian?s domain extensions, recently announced a new domain namespace, marketed as ?.au Direct?, that is set to arrive 24 March 2022.