What is The Difference Between Market Research and Marketing Research?

Soniasharma26 Sep, 2023Technology

In the business world, understanding the needs and preferences of your market is crucial. It?s the foundation upon which successful strategies are built. However, there?s often confusion about the difference between market research and marketing research. When you dive deeper, you?ll notice that these two concepts, although closely related, have distinct characteristics and applications. As you chart your path towards business success, knowing when to use market research and when to employ marketing research can give you an edge. Let?s delve into these concepts and see how they can shape your strategies and impact your bottom line.