The process of training employees on ?how? to use or adopt a tool as well as educating them on ?why? the tool was chosen is known as digital adoption. It?s significantly more motivating for employees to know they?re using a system because it helps them be X percent more productive by saving X percent of their time. Instead of only imparting features and capabilities, enablement leaders and sales trainers should focus on the why and how. It is critical to the success of the digital transformation. A horse can be led to water, but it cannot be made to drink. This is true whether introducing or implementing a new system, tool, or application. Just because you think it?ll be a good fit for a representative or team doesn?t imply it?ll work out.
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