The good thing is that there is no dearth of such media companies in Mumbai city who are renowned for their expertise in media planning. These media companies understand the value of media planning and regularly work on the epistemology of the subject to make it more effective for brand management. Now, it is the duty of the company which owns the brand to find the right media company. The brand owner must select a media company that has prior experience in a similar industry to that of the brand and should be within the limit of its hiring capability.
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