What is Sentiment Analysis? A Definitive Guide

Rachit Singh16 Aug, 2021Technology

Sentiment Analysis or opinion mining is a machine learning and NLP (Natural Language Processing) technique. As the name suggests, it can analyze the emotional tone expressed by the author in any piece of text. Using sentiment analysis, businesses can analyze the sentiment value of their brands, products, or services. One of the most wide-scale applications of sentiment analysis is analyzing customer feedback. A sentiment analysis program can analyze and evaluate the emotions/sentiments expressed by customers.