Search Engine Optimization, which is also known as SEO, search engine optimization is the process of adding the amount and quality of traffic to a website from search engines via organic or search results. The improved your company's website ranks on Search Engine Result Page (SERP), the more searchers will visit your site. In simple terms, the form of improving your site to increase its visibility when people search for products or services consorted with your business in Google, Bing, and other search engines. The higher visibility your pages have in search results, the more probable you are to concentrate attention and attract prospective and existing clients to your business.