WHAT IS SEARCH ENGINE MARKETING?

Abhidure12320 Apr, 2022Computer & Internet

With the advancement in marketing and the advent of digital marketing, the ongoing question of what search engine marketing revolves around various advertisers and marketers. We came up with this post to answer this very specific question about what search engine marketing is. Search Engine Marketing (SEM) helps companies enter the online market by buying ads on search engines such as Google, Yahoo or Bing. SEM practices revolve around website promotion in search results to optimize brand presence and conversion. SEM uses paid and unpaid advertising media to optimize the advancement of online businesses, and we specially created this guide “What is search engine marketing” to help you understand how “paid and unpaid advertising” works under the general term “Search Engine Marketing”.