Integrated analytics allow employees and customers to make smarter decisions based on the insights found in your data. Business intelligence can be delivered from multiple data sources using an integrated analytics platform. All of these services are available in one place, including revenue forecasts, trend predictions, and marketing strategy assessments. Data analytics are becoming increasingly important to savvy companies, so they integrate them into their employees' daily workflows. Another way integrated analytics can be used is to synthesize these insights into customer-facing products and apps, increasing stickiness and driving new revenue. If you're looking for an app to track how fast a person runs a mile, what about an app that tells you how fast you ran that mile compared to others running that route, or how fast you ran your mile compared to others in your gender, age group, and weight group? Users will continue to return to the app just to get a first-place rating!